I googled "3D furniture configurator development cost 2025" and the AI summary answered: from €15,000 to €50,000.
Quite a wide range - and high. From my experience, I don't quite agree with the lower end: we at Parametra also apply lower prices for simple projects, and on our homepage we mentioned "from €7,000 for simple projects". Maybe we're wrong, who knows.
I do agree with the upper end though: you can achieve products so advanced as to easily and fully justify prices of this kind, and even beyond.
The truth is that there are so many variables to consider that writing a price upfront is almost always counterproductive for both developers and clients.
I know it may seem vague, but there's a reason: every project is different. What I can do is give you the elements to orient yourself and understand what degree of complexity your project has.
Factor #1: Catalog Complexity
The first two questions to ask are:
The number of products, the number of variants these products are available in, and whether or not compositions need to be configurable are the first and most important factors affecting price.
Example: From Simple to Complex
A company producing 15 chair models using half a dozen materials for structures and a dozen upholstery fabrics is an extremely simple case.
The company in the adjacent facility producing custom kitchens is a completely different case: kitchens are made up of various products like base units, countertops, sinks, appliances, each with variants like finishes, drawers, handles, etc. Every choice affects future choices and the configurator must behave like the expert agent setting up the end customer's kitchen.
The complexity here is significant, but if you recognize yourself in this type of company, don't be scared: the costs of these solutions are no longer exclusively within the reach of very large companies and, most importantly, are more than justified by the savings or gains a 3D configurator brings to the company.
Factor #2: 3D Models and Graphic Assets
The second round of questions starts with: do I already have 3D models of my products?
In a case like the company with 15 chair models in the catalog, it's extremely likely. They'll probably need to be optimized for web visualization, but if the models are well-made, it's not a heavy task.
If the chair company doesn't have extremely unusual integration needs (which we'll discuss shortly) and doesn't want a lot of what I'll later define as "extras", we're facing a "simple project". We're in the lower part of the price range that we and our competitors write on websites.
Parametric Rendering: The Alternative to Fixed Models
If 3D models don't already exist, there are two paths: create them or choose parametric rendering.
This term means writing code that creates 3D product shapes directly in the configurator, allowing non-standard shapes with non-standard dimensions. A kitchen countertop at an angle covering off-size base units to utilize all available space in the end customer's home is an excellent case where parametric logic is the right path.
Now you might think "wow, if I have to use parametric logic the cost will be exorbitant". The reality isn't exactly like that. If machinery can create the object or its parts without needing a starting 3D model, there are no major problems. At least we at Parametra can equate cases where some 3D models need to be created with those requiring parametric logic development (but maybe you've already guessed from the name...).
Material Textures
A similar discussion concerns textures: do you already have textures of your materials? Are they usable? And if not, do you need to map your physical materials or can we use in-house ones?
Factor #3: Integrations with Other Systems
The third round concerns integrations: what does this configurator need to connect to? Does it need to send data to other programs?
A configurator that redirects to a contact form is extremely simple.
A configurator that connects to management software can be considered medium complexity.
A configurator that needs to record large amounts of data and perform multiple sequential operations connecting to various company databases is quite complex.
Generally, except for edge cases, integrations impact the final price less and dedicated support costs more, requiring much more continuous monitoring.
Factor #4: Extras
Finally we come to the fun part: extras. Here the discussion is simple: the more you add, the more it costs, the better the final product looks. This is mainly a matter of strategy and branding.
Animations
The limit here is imagination: loading animations, animations on every product change, animations showing product functionality.
Scenes and Environments
Where do we place the product? Neutral scene, complex scene, HDRI scene? And if HDRI, do we use an existing one or create one ad hoc, like a shot of the client's most prestigious showroom or a forest?
Layout and Micro-interactions
There's also a lot that can be done regarding customization of everything around the 3D scene.
Testing and QA
Each software house has its own internal testing practices followed by a testing phase in modes agreed with the client, which can vary significantly.
Room Planners: A Separate Discussion
So far we've talked about product configurators, but there's another category that deserves separate mention: complete room planners.
If your end customer needs to design an entire room - freely position furniture, manage wall dimensions, architectural constraints (windows, doors, radiators), and perhaps export technical floor plans - we're talking about significantly more complex software.
These tools require:
- Advanced collision detection engines
- Intelligent snap-to-grid algorithms
- Complex spatial constraint management
- Technical export for production/installation
- Synchronized 2D+3D interfaces
In these cases, costs can significantly exceed the figures we've discussed so far. The good news? If you need such sophisticated tools, you probably also have the business volume to justify them. At the same time, in most cases they are not needed and dividing the configuration processes in steps is more economically feasable and user-friendly.
Our Prices
To answer the initial question personally, we at PARAMETRA wrote this on our website:
"Depending on project complexity, development costs range from €7,000 for basic configurators to €18,000 for advanced projects, with possibilities for further customization."
The idea is that a configurator like the "chair company" described above could fit at the base of the range, while a kitchen company might find itself roughly at the upper end.
Every project is different, and giving you a precise price without knowing your needs would be dishonest.
What we can do is this: a 30-minute call where we understand your specific case together and give you a transparent quote, with no obligation.
If you like what you see on our site, contact us. Let's talk about your project and discover together if we can help you realize it.