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PARAMETRA
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PARAMETRA is a software house that creates fully customized, high-performance 3D configurators for any catalog, even the most complex.

Specialized in the furniture, design and nautical sector, our configurators combine obsessive attention to visual quality with integration with business systems such as e-commerce, CPQ, BOM, ERP and CRM.

Our renderings are crafted to tell the stories of your products made of metals, reflections, lacquers, woods, fabrics, and more through optimal performance on any device

Thousands of variants? No problem. Complex geometries? We love challenges. The result must be fluid, always

We craft animations and lighting not only to depict the products, but make them come alive.

Easy to use. Just what you need, when you need it, coordinated with your brand identity

LED Wall Configurator

108 modules

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Modular Furniture 3D Configurator

Modular Furniture 3D Configurator

Modular furniture configurator with intelligent grid, rule engine for compatibility constraints, real-time pricing and an interface optimized for mobile and desktop.

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Nautical 3D Configurator

Nautical 3D Configurator

Photorealistic motorboat configurator with cinematic camera views, interactive hotspots, measurement tools and real-time material customization.

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When to choose Parametra?

In the following cases we are confident that our configurators are the ideal choice

When your catalog is complex

We develop custom logic that dynamically manages all catalog variants. Thanks to the dynamic filtering system, every customer choice is processed in real-time, updating the automated quotation and showing only the combinations of products, colors, materials, finishes, and customizations that are actually available.

When you create product compositions

Our configurators not only handle individual products but also the relationships between products and their spatial relationships. This best meets the needs of segments like kitchens, bathroom furniture, and wardrobes.

When you also create custom products

We can create your products with parametric rendering, making it possible to render products with non-standard measurements, down to the millimeter.

When you seek a solution that doesn't disrupt your way of working

Creating custom configurators allows us to perfectly adapt to your business dynamics, either by integrating with your existing systems or functioning as a standalone solution.

How much does it cost?

Every configurator developed by Parametra is unique and customized down to the last detail. For this reason, our costs vary from project to project.

The cost of 3D configurators developed by parametra includes the optimization of 3D models, the creation of parametric logic, UI/UX development, and integration with your existing systems (e-commerce, CPQ, BOM, ERP, CRM). Depending on the complexity of the project, development costs by Parametra range from €7,000 for basic configurators to €18,000 for advanced projects, with options for further customization.

Once development is complete, Parametra offers a managed hosting service and continuous support at €150/month, scalable according to your traffic needs and additional functionalities.

Timing and Work Process

The time required depends on the complexity of the project: on average, a configurator takes between 5 to 15 weeks to complete.

We can provide you with a preliminary analysis of the timing and a cost range during a free introductory call Then we generally follow these steps.

1

Preliminary Analysis

We analyze your needs together, study your catalog, and identify available assets and the ones to be created

2

Detailed Quote

We provide a complete quote that includes timeline, costs, training and testing procedures

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3

Design & UX

The goal of this phase is to have full confidence that the final user experience will exactly be what your business needs

4

Development

Once design and UX are approved, we develop the parametric logic, 3D assets and custom integrations

5

Review & Testing

Time for refinement. After our internal testing, you have full access to the configurator to test it thoroughly and we execute all other agreed testing procedures

6

Release

The configurator is live on your domain, we share support documentation, and provide training for your team

Managed hosting

Our managed hosting service is based on SOC 2 Type 2 and ISO 27001:2022 certified providers, with data hosted within European Union for GDPR compliance. The infrastructure ensures optimal performance through a global CDN, 99.5% availability, and automatic backups with recovery features.

The configurator is published on a custom domain of your choice, then we take care of all technical aspects, maintenance, updates, and security, to have it operate seamlessly.

What technology do we use and why?

To protect the client's investment, each configurator is developed with cutting-edge open-source technology: React, Next.js, and Three.js.

Open-source

Using open-source technologies allows the client to maintain and use, virtually indefinitely, the code we deliver without depending on us or third parties. Choosing widely adopted libraries used by the world's largest companies ensures that the client will always be able to find a developer capable of maintaining and improving the code we deliver. We do not want to bind the client contractually or with technical secrets: we want the value of our support services to be the reason to continue choosing us.

Architecture: React & Next.js

The logic and structure of the projects are built using React (maintained by Meta) and Next.js (maintained by Vercel). Among the many companies that have made this same choice, which guarantees very fast loading times and scalability, are OpenAI, Anthropic, Washington Post, Spotify, and Nike.

3D Rendering: Three.js / React-Three-Fiber

3D is created using Three.js / React Three Fiber: the most widely used web-3D library and the choice adopted both by companies like Google for developing their 3D applications and by the largest companies for their 3D configurators.

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