Today, 3D configurators are perfect for SMEs too, not just for large enterprises. We at Parametra mainly develop 3D configurators for SMEs in sectors such as furniture and nautical.

Products that benefit most from 3D configurators are those with many customization options and a strong spatial nature. For example, modular furniture, wardrobes, bathroom furniture, kitchens, and nautical products.

The configurator combines knowledge with information from paper catalogs, eliminating errors in quote preparation and significantly reducing the time spent creating them. Resellers are faster at preparing quotes for end customers, rely much less on back-office for clarifications, and new resellers become autonomous in days instead of weeks.

Customers see exactly what they are buying before purchasing: this reduces support requests, returns due to "non-conformity," and increases purchase confidence. Not surprisingly, even a brand like Apple, which could easily do without it, uses a multi-step configurator for several of its products. Threekit, one of the largest companies specialized in 3D configurators, reports a 40% increase in conversions and a 20% reduction in returns among its clients.

Sure. This is one of the most powerful use-cases for a custom configurator like those developed by Parametra. The same tool used by customers or resellers can become the reference point for the internal sales network: agents, area managers, back-office. Everyone works with the same updated data and rules, eliminating misalignments between sales and production.

A professional 3D configurator includes: real-time visualization with rotation and zoom, selection of materials, colors and finishes, dimension and layout configuration, automatic price calculation (CPQ), quote and bill of materials generation, saving and sharing configurations via link, multilingual support. Additional features can be added such as AR (augmented reality), user profiles and permissions, or integration with business systems.

CPQ stands for Configure, Price, Quote: the customer configures the product, the system calculates the price in real time and generates a quote. Unlike a simple 3D viewer, a CPQ configurator incorporates price lists, compatibility rules and technical constraints, transforming the configuration into a document ready for ordering or production.

When we write configurator, we mean a CPQ (Configure-Price-Quote) configurator that generates the calculation of components and their prices in real time. Then it's up to the Company to decide when and how to make the quote available to the end customer (for example, only after registration in some cases).

Yes. A well-designed configurator doesn't just show the product: it can automatically generate the bill of materials (BOM) with codes, quantities and technical specifications of each selected component. This eliminates the manual step between sales and production, reducing errors and fulfillment times.

All our configurators generate shareable and savable links that redirect to the specific configuration. An internal database with user profiles can also be created.

A custom configurator, as the one we develop at Parametra, can integrate with any ERP or CRM with documented APIs: from enterprise solutions like SAP and Salesforce to tools popular among SMEs like HubSpot, TeamSystem, Odoo or Zoho.

There are two possibilities: iframe or dedicated subdomain. Through iframe, the configurator is inserted directly into a web page, while in the dedicated subdomain the configurator has its own domain (e.g. configurator.companysite.com) and is accessible via URL. In the first case it integrates with other site processes, in the second it has maximum performance and maximum mobile responsiveness.

All our configurators support multilingual translations.

Yes. 3D models, layouts and loading logic are specially optimized. However, it should be noted that larger screens facilitate the configuration experience.

Analytics tools already used by the Company, such as Google Analytics, can be installed and/or a custom analytics system can be created to track in more detail customer interaction with individual products.

Yes. If hosted on a dedicated subdomain, we can integrate a PWA (Progressive Web App) that makes the configurator usable even without an internet connection after the first access. Useful for example in showrooms, during fairs or for agents operating in areas with limited connectivity.

Yes. Our configurators use databases with servers located in the European Union, in full compliance with GDPR. Data access is limited and controlled, and we can adapt the infrastructure to any specific requirements of your company.

Costs vary depending on project complexity. On average, development costs range from €7,000 for basic configurators to €18,000 for advanced projects, with the possibility of growing further in the case of multiple connected configurators or room planners.

Development time depends on project complexity: on average a configurator requires 5 to 15 weeks.

For a 3D configurator you need 4 things: 3D models, price list, rules to insert and any credentials to integrate other business tools. We offer the service of creating or optimizing 3D models if not present and possible consulting to format or put price lists and rules in writing.

We offer 3D modeling services if not available or optimization for web if in production-dedicated format (e.g. STEP).

We offer an optional managed support and hosting service that includes: security updates and keeping libraries state-of-the-art, continuous monitoring with intervention in case of problems, professional hosting on Vercel (platform used by Adobe, Stripe, eBay with 99.9% SLA and ISO 27001 certification), and annual hours for non-substantial changes such as catalog updates or 3D model replacement.

We design the project to make management as easy as possible, up to minimal management if data synchronization from other company sources is structured. In general, a configurator is simpler to manage than manual processes and the support and hosting management service can eliminate any technical concerns if subscribed.

In the projects we study, we propose to clients to create management tools for daily operations, while we recommend relying on our assistance for one-time operations. This is just advice though: our offer includes code delivery.

Certainly, in fact in many cases it is the recommended approach. Starting with a basic version allows you to test the tool, collect feedback and encourage gradual adoption by the team or end customers. The important thing is to have the complete picture in mind from the beginning, so that future developments integrate without having to rebuild from scratch.