Custom 3D Configurator Development

The Service

Parametra's custom 3D CPQ configurator development service focuses on complex products and is particularly dedicated to manufacturing Companies and SMEs with complex products, in sectors including modular furniture such as kitchens, industrial furniture and bathroom furniture, and nautical.

The service includes development exclusively with enterprise-level open-source libraries (React, Next.js, Three.js) and delivery of the developed source code to maximize protection of the client's investment.

After development, a maintenance, support, and hosting management service is offered (optional, but strongly recommended).

Along with the code, every asset created for the Client during the service is delivered, such as optimized 3D models or textures.

Custom development combined with code delivery, as offered by Parametra, also allows expanding the project according to the company's needs.

Development Cost

Every 3D configurator developed by Parametra is custom-made, and so is the quote.

Most of our complete 3D CPQ configurator projects, including integrations necessary for business logic, fall within the €7,000–18,000 range, while particularly complex cases may exceed it.

Project Factors

The development cost depends on a combination of project factors, including:

• number of products
• number of variants per product
• number of products configured simultaneously and complexity of compatibility rules
• quantity of 3D models to optimize or create from scratch
• texture creation method (standard libraries or real scans)
• level of user experience customization (animations, micro-interactions, guided flows)
• integrations with the company's digital ecosystem (ERP, CRM, e-commerce, etc.)
• integrations with external data sources (e.g., real-time exchange rates for multi-currency)
• complexity of the required management system (user roles, internal database, dashboard, analytics)

A 3D configurator can, in particular cases, present high complexity across all these aspects. However, this is a rather rare situation, especially for the typical needs of SMEs.

The much higher cost estimates found in some international analyses often derive from the assumption that all these complexities are present simultaneously, an approach that rarely reflects the real needs of projects.

Lower end of the range

The lower end of the range represents a professional configurator where you can modify the variants of a single product per page and a limited number of products. It includes polished animations (e.g., camera movements or material transitions), designed micro-interactions, standard integration with business systems (ERP, CRM, e-commerce) and optimization of existing 3D models for the web.

Typical examples are configurators for seating or fashion products customizable through materials, colors and finishes.

Upper end of the range

The upper end of the range includes configurators with some of the following features: compatibility logic between products and variants, positioning in space, management of non-standard measurements through parametric rendering, or complex multi-step user experiences.

Typical examples are configurators for bathroom furniture, kitchens and some nautical applications.

An example of an intermediate case could be a configurator for modular sofas or for flooring and boiserie systems.

In any case, configurators for single products can also increase in price in the presence of particularly complex animations or integrations, advanced administrative dashboards, or the need to create numerous complex 3D assets from scratch.

Performance and Usage

Configurators developed by PARAMETRA aim to offer a user experience with optimal loading times and availability across different contexts and devices:

Supported Integrations

Custom configurators developed by Parametra can integrate with any management system with exposed and documented APIs, particularly:

The configurator can produce the correct output for the existing business process, such as PDF quote, CRM lead-capture, production BOM, management system export, e-commerce cart

The configurator can be integrated, at the Client's discretion, into the company website via iframe (maximum visual integration) or be accessible on a dedicated subdomain (easier integration and maximum performance).

Support and Hosting

Following development, we offer a support and hosting management service on the professional Vercel platform that guarantees high-performance global CDN, 99.9% uptime and ISO27001 standards.

The service includes:

• security updates (CVE-patch) and maintenance to the state-of-the-art version of all libraries used
• continuous monitoring and intervention in case of issues related to the hosting platform
• non-substantial project changes related to operational management, such as changes to the loaded catalog, insertion or replacement of compatible 3D models provided, addition of new colors provided, minor (CSS) changes to the graphical interface, replacement of logos and texts, etc.

The base service cost is €150/month.

For configurators with internal databases, providers with SOC2 certification and databases physically hosted in Europe for GDPR compliance are used.

What We Need From You

Below are the elements that allow Parametra to develop the configurator suited to your company's needs. For each of these points, our service includes guidance to formalize knowledge and make the necessary decisions.

Guarantees and Regulations

The configurators created comply with relevant European regulations, particularly GDPR and EAA where applicable.

Is It Right for Your Company?

Related Links

• Interactive Demos
• Complete 3D Configurator Guide
• Cost Deep Dive
• FAQ